“The E-Myth Revisited” Book – What is it all about?

 The E-Myth Revisited is a universal tool for all small business owners to get their businesses in order and create workable systems while focusing on personal growth. 

 “The E-Myth is more than just a book,” Gerber states.  “It’s a way of doing business.”  Gerber should know what he’s talking about.  The E-Myth Academy, the company he founded in 1977, has worked with more than 40,000 small business owners to help them put The E-Myth principles to work in the day-to-day operation of their businesses.

 The result, Gerber believes, is nothing less than a personal revolution.  “People simply can’t believe how effective a change of mind and attention can be in the transformation of what you do and how you do it.  Small business owners have come to us at their wits’ end—debt piled up, money leaking out of the business from every pore, people needing this and needing that, driving the poor owner to distraction.  And, when the day is finally done, there’s still more work to do than the owner has the time or the patience for.

 “The E-Myth changes all that,” says Gerber.  “It teaches a small business owner how to think differently than he or she has ever thought before about the true unrealized opportunity any small business actually represents.  Seeing it through new eyes, makes more than just a difference—it radically changes peoples’ lives.”

 E-Myth Mastery will take you through a step-by-step process in transforming your business to give consistent, predictable results and at the same time freeing you to enjoy life …

visit www.smallbusinesscoach.com.au

One Size Does Not Fit All
Most business owners wear several hats. They are not interchangeable, and you can’t wear them all at the same time. You must continually be asking: “Who am I here?” Ultimately, for your business to grow and thrive, you have to settle on the one with the best fit, and pass the others off.
The E-Myth makes strong distinctions between being an Entrepreneur, a Manager, and a Technician. In condensed form, we could say:
• The Entrepreneur creates the Vision.
• The Manager creates the Systems.
• The Technician creates the Results.
Each character requires a different hat.
Participants in E-Myth Mastery are challenged to examine the hats they wear in their business, and the relative value of each. Invariably, someone near the end of the seminar will conclude: “What I really need to do is to hire a Manager.
Well, yes. There needs to be a manager.

What a Manager Needs To Be
Michael Gerber’s book, The E-Myth Manager, discusses and resolves the dysfunctional nature of management in most companies. Certainly, an effective manager has the potential to take on some of the accountabilities that command so much of your time. But, how is this by itself really going to move your vision any closer to reality–and without bloodshed?

Back to the hats: In the development stage of your business, they’re all yours to wear. You must be able to look at your business from each of the three distinctive points of view. As the Entrepreneur, you have the sole authority and responsibility to determine the direction of the business. How will the business be positioned in the world; in the eyes of its customers, employees, lenders, vendors, and the larger community? The Entrepreneur must determine and constantly reinforce the company’s intention.
The Entrepreneur’s Vision is the Manager’s marching orders; the Vision is the gold standard. The Manager’s duty is to enforce and manifest the Vision. A Manager must have several critical characteristics. One is “know-how.” Some managers arrive with some “know-how” intact–knowing what to do and how to do it–getting work done through other people (Technicians). At a minimum, effective managers will have the ability to find out how to do that. Knowing how or knowing how to find out how is one of the minimum required skills of a successful Manager.

 

What a Manager Needs To Do
The other essential characteristic of a successful Manager is the ability to transform that know-how into processes and systems that will enable people to get the desired results.
The only effective processes and systems are those that will achieve the Entrepreneur’s Vision. Those processes and systems are the tools the Technicians use to get the results that fulfill the Vision. The Manager does not manage people. The Manager manages systems. People are unmanageable. Systems are not.
People respond to orchestrated patterns. Within those patterns (systems and processes), people can manage themselves! Let me say again: People are unmanageable. Systems are not.
An effective business must begin with the Vision. The effective Entrepreneur creates a compelling Vision and infuses it throughout the entire organization. The effective Entrepreneur lives the Vision. The effective Manager translates that Vision into Systems, and delegates the tasks to the Technician. The effective Technician operates within the System to create the Results that move the Vision forward.
Who Are We Here?
The owner of an E-Myth business cannot wear all the hats at once. The owner of a successful E-Myth business must practice the art of discrimination. The owner of an E-Myth business must know what hat is appropriate at any given moment, what characteristics are essential when wearing that hat, and when it is time to pass it off.

Visit www.smallbusinesscoach.com.au for further information