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Some of his pithy lines read like business heresy,
but thousands are true believers in the Michael Gerber
small business method. Christian Dige turns Inquisitor...
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Michael Gerber has seen thousands of small-business
owners fall victim to their own creations. And he
knows what to do about it.
ALMOST everyone who starts their own enterprise will
end up as an exhausted failure rather than a successful
developer of their own private money machine...
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By this stage you have already spent a lot of
time and thought on shaping your future life The two
steps you have taken so far, establishing your Primary
Aim and your Strategic Objective, should already have
served as a substantial breakthrough in terms of getting
you to think in a new way, in a new direction as you
plot your way to freedom. Your Primary Aim is ...
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Michael Gerber has helped thousands of small
business owners beat the odds. He has shown them that
anyone can dramatically improve the performance of
their business, while at the same time, liberating
themselves from what Gerber calls "the tyranny
of routine"...
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Most people go into business for the wrong reason.
They are skilled technicians; they are great at whatever
it is that they do. They believe they can earn more
by doing it in their own business than for someone
else, so they leave and open their own business. This
is what we call an "entrepreneurial seizure"...
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