>>The
E-Myth - Page 2
Remarkably so, it’s an idea that only
a handful of the millions of small business owners in this
country are even familiar with, let alone understand. Yet,
it’s an idea so powerful and so practical that once
you do understand it you will wonder why you have been working
so hard all these years. We call it the Turn Key Revolution.
It has worked in every kind of business imaginable - in retail,
wholesale, manufacturing, professional and service businesses;
Pet shops, Job shops, Medical Clinics and Dental Laboratories
etc.
The point is, that whether you’re high
tech or low tech, or no tech or slow tech, the idea behind
the Turn Key Revolution not only can work in your business;
it has already been put to work in thousands of businesses
exactly like yours. In other words it can most definitely
be put to work for you. However, for you to fully appreciate
the Turn Key Revolution and what it can do for you, you need
to fully understand what it can mean to you.
You need to put behind you, all the ideas that
you’ve grown to accept about your business. What’s
possible and what’s not possible, what will work and
what won’t. You need to look at yourself and your business
in a totally new way. You need to consider the possibility
that your business isn’t what you think it is and that
your problems aren’t caused by what you think they are.
You need to accept the possibility that your belief about
your business is what is standing in your way; of getting
every thing you want from your business, and that by simply
changing your belief about what a business is and how one
works; your entire experience of your business will change.
It’s about a totally new point of view.
The fact of the matter is that most businesses in this country
don’t work, that’s not to say that the people
who own them don’t work. They do, in fact most of them
work harder than they should for what they are getting in
return. The problem is, they are doing the wrong work and
the result: the businesses usually end in chaos, unmanageable,
unpredictable and mostly unrewarding. If you don’t believe
me just look at the numbers.
Businesses start and fail in Australia at an
increasingly alarming rate. Every year, more than fifty thousand
people start a business of some sort. But by the end of the
first year at least 40% of them will be out of business. Within
five years, more than 80% of them. Forty thousand out of the
original fifty thousand will have already failed.
Now if you own a business which has managed
to survive for five years or more, please don’t breath
a sigh of relief because the rest of the good news is, of
the 20% remaining in business at the end of five years, 90%
of those fail in the second five years. The message is predictably
clear. If the first five years don’t kill you, then
the 2nd five will.
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